Boom Boom! Revolution

I liked what Susan Ditz of Communication4Good wrote in her Blog about this company.  I think the Boom Boom Revolution can get going and can be a very good and effective tool for all of us to use and think about.

Rona Barrett

Boom Boom! Revolution is a Santa Cruz, CA social change company co-founded by CEO Mary Beth Campbell and chief designer Helene Scott.

What’s the focus of Boom Boom Revolution?
]“We are on an audacious mission to transform the world, one intentional act of kindness at a time. To do that we’re creating fun, engaging products that build community, improve humanity, as well as champion the belief that doing good is not only cool, it’s the thing to do.”

Can you provide an overview of your vision for Boom Boom! Revolution?
“We want to build a socially responsible consumer goods company that focuses on creating products that improve the world and make it nicer…ones that give people the opportunity to contribute to the world in a positive way.”

What inspired the creation of this concept?
“I used to be a very skeptical and cynical person…then I got a job teaching high school. Now I call myself a reformed cynic. I was expecting high school kids to be difficult, challenging and downright crummy. I couldn’t believe how genuinely kind they were, how much they wanted to help make changes in our world and how, if given the chance, they almost always did the nicest, right thing. This got me thinking, could we build an entire company around the concept of being nice? Could we create products that both allowed people the opportunity to discover who their best self was and then act on it?  For me, the answer was a resounding yes!”

Does the name have special meaning?
“Like a boomerang, we believe that whatever actions and/or words you put out into the world will eventually find their way back to you, but not before covering a lot of ground a long the way. What’s the quickest and simplest way to communicate this karmic notion? By saying, “Boom Boom”. You put it out…it comes back. So, we just started saying, “Boom Boom”. And it just stuck. It’s sort of catchy.
Ultimately, Boom Boom became more than an expression. It has become an attitude. A way of life. This led us to wonder: could there be a whole culture of Boom Boom? Could we incite a global revolution of kindness powered by Boom Boom? What if the world had just a little bit more Boom Boom? What would happen? So, we thought we’d see what we could do about it.”

What’s your definition of success?
“For me success is simple: it’s knowing who you authentically are and making every decision in your life based on that knowledge. I truly believe if you do that, you will end up with a life in which you get to do what you want, the way you want to do it, with the people you want to do it with.
For Boom Boom! Revolution, success would be creating a viable company that inspires people to not only consider finding their best self, but to look for ways in which to demonstrate who that person is on a daily basis. If someone bought or got one of our products and it caused them think about their contribution to creating a better world, that would feel like a huge success to me.”

What has this journey taught you?
“Know yourself. Trust yourself.  If you do that, you can’t go wrong.”