In 1986, Rona Barrett bought her first ranch in the Santa Ynez Valley and commuted back and forth to Los Angeles until 1991. It was then that she decided to retire to her ranch full time. Miss Rona had spent three decades of her life on television, starting her career on the local Los Angeles station, KABC, graduating to their five owned and operated stations around the country and finally to the network in 1975 where she inaugurated GOOD MORNING AMERICA.

Miss Rona wrote books, had a series of top-rated magazines, and started the first in-depth personal TV specials on the difference between the real and "reel" celebrities from the silver screen, TV, music, sports, and politics. Her very private dream was to one day be able to pay back all the people who had helped her when she didn't have two dimes to rub together!

One day, as a friend was walking around her ranch, she asked Rona if she had ever thought of growing lavender, the herb and flower, as a commercial crop. The idea hit her like the proverbial ton of bricks and 1 1/2 years later, after learning as much as she could about lavender, she began planting her first lavender fields. She decided to take a page from Paul Newman's successful Newman's Own and develop a line of Personal Care, Home, and Food Products (all using the healthy and healing herb, lavender), while giving 2% of the retail price to her non-profit foundation, the Rona Barrett Foundation to Save Our Seniors.

Over the years, the Foundation has been able to support several other non-profits that assist in housing, feeding, and caring for the elderly people in need who helped make this country what it is today. Aside from being the Founder and CEO of the Company and Foundation, Miss Rona also spends her time talking to groups around the country about aging and caring for the elderly, as well as sitting on the Board of her local community hospital whose doors were once threatened by closure for lack of funding. Today, that threat no longer exists.

She continues to reside in Central California with her 3 dogs and 2 cats, and is planning new products for all her fans, young and old, and a whole new generation of people who want a Taste of the Good Life!